Vicci Welcomes MotoGP Rider Andrea Dovizioso to the Family
Tuesday, 29 May 2012 00:00

Petaluma, California - (May 24, 2012) - Vicci Fashion Group, a leader in technology and design in custom apparel, has inked an agreement with MotoGp rider Andrea Dovizioso. The terms of the multi-year relationship name Vicci as the Official Apparel Supplier and Licensee for Dovizioso's apparel and merchandise.

Vicci collaborated with Dovizioso and his team during the early months of the year to create the new 2012 merchandise collection. The Spring 2012 items are currently available for sale online and the Summer 2012 pieces will be released in the coming weeks.

"We are honored to be associated with such an esteemed rider as Andrea," said Allan Hermansen, President and Co-Founder of Vicci Fashion Group. "His history in the sport of motorcycle racing speaks for itself and we're thrilled to be working with him on this new collection."

Dovizioso joined the Monster Tech 3 Team after riding three years with the Repsol Honda team. During his tenure with Repsol Honda, Dovizioso collected 15 podium finishes, rounding out the 2011 season in 3rd place in the MotoGP points race. Other credentials during his motorcycle career include a 2001 GP125 European Championship, 2004 MotoGP 125cc World Championship, and 4 wins & 26 podiums from 2005-2007 during his career in the 250cc World Championship.

The Italian-born rider is excited for the 2012 season as well as the new partnership. "The timing was great for us to create a new merchandise collection for the 2012 season. Working with Vicci to build the line has been a great experience and I think the fans will really like what we've created."

The new Dovizioso merchandise line will be available for sale at and trackside at MotoGP events worldwide.

Vicci Launches 2012 Ben Spies Apparel & Merchandise collection
Thursday, 12 April 2012 00:00

Petaluma, CA (April 12, 2012) - Vicci Fashion Group in conjunction with MotoGP star Ben Spies has launched the Official 2012 Ben Spies Licensed Merchandise collection on

The 2012 Spies line offers apparel for men, ladies and kids, including long and short sleeve shirts and fleece, hats and various other accessories including flags, decals, key chains, lanyards and more. In addition to the vibrant new Spies colors, the collection features high quality fabrics and graphics that look and feel great.

“This is our 3rd season working with the Speez Racing organization and we’re thrilled to introduce the 2012 collection featuring Ben’s new colors and branding,” said Lisa Vanbeek, Vice President and Co-Founder of Vicci Fashion Group. “We’ve been working closely with Ben to create a line that represents his personal style and taste in clothing so Ben has given his stamp of approval on every item in the collection. I think the fans are going to really like the new look.”

The Texas-born racing sensation is equally excited about the new 2012 line. “We’ve spent a lot of time over the past year building our new brand and identity package,” Ben reflected. “We’re now finally able to share all the hard work with our fans by offering this new merchandise collection. We’ve created a line that is sharp and attractive without being too ‘over the top’, so I think the fans will really like it.”

The new Spies collection is available for purchase now at, and will also be sold trackside at MotoGP events worldwide throughout the 2012 season.

Vicci announces partnership with MotoGP Rider James Ellison
Wednesday, 14 March 2012 00:00

Petaluma, CA (March 30, 2012) - Vicci Fashion Group, a leader in technology and design in custom apparel, is pleased to announce their new partnership with MotoGP rider James Ellison, becoming the Official Apparel Supplier and Licensee for Ellison's apparel and merchandise.

Under this multi-year agreement, Vicci has created a unique merchandise collection for Ellison, which will be available for sale at and trackside at MotoGP events worldwide. The collection's release is slated for late April.

"We are honored to announce our partnership with James Ellison," said Allan Hermansen, President and Co-Founder of Vicci Fashion Group. "Working on this new collection with him has been a pleasure and we look forward to a long, successful relationship ahead."

Ellison joined the Paul Bird Motorsport team in November 2011 and returns to the MotoGP ranks after a five year hiatus. He is a double European Superstock champion and World Endurance champion. During his time away from MotoGP, Ellison competed in AMA Superbike in the United States as well as the British Superbike Championship.

"I am genuinely excited to be involved with a company with as high of a pedigree as Vicci," stated the 31-year-old Brit. "We've been gaining a lot of interest and I'm definitely looking forward to sharing the new collection with our sponsors and fans."

Vicci Fashion Group is a progressive apparel house specializing in custom clothing for the motorsports industry. Vicci outfits many of the biggest names in motorsports including organizations in MotoGP, Formula1, IndyCar, NASCAR, NHRA, AMA, World of Outlaws and more.

AHDRA names Vicci Official Apparel Supplier
Wednesday, 14 March 2012 00:00

PFAFFTOWN, NC (March 14, 2012) - AHDRA is proud to announce the signing of Vicci Fashion Group as their Official Apparel Supplier for the 2012 race season. Vicci will work closely with AHDRA to supply crew and retail apparel to the series as well as to the participating teams and sponsors.

"We're very pleased to have Vicci on board with us," said Craig Tharpe of AHDRA. "They have a proven track record in the racing industry of providing an excellent product and superior service. We're excited about the great additions that their involvement will bring to our series and to our participating teams."

Allan Hermansen, co-founder and President of Vicci, stated, "Maintaining a professional yet fashionable look is important in the motorsports industry and we strive to provide the very best to our customers. We're proud to outfit the very best, and AHDRA is a great example of American racing at its finest. We are honored to be a part of this exciting orginization and we look forward to working with the series to further develop their apparel and merchandise programs."

In addition to outfitting the AHDRA staff, Vicci will work closely with the organization to create unique merchandise items for AHDRA's retail sales. Fans will be able to purchase these great items at 2012 events.

About Vicci Fashion Group

Vicci Fashion Group is a custom apparel and merchandise house specializing in sublimated apparel for the motorsports industry. Vicci outfits many of the biggest names in motorsports including organizations in NASCAR, NHRA, Indy Car, MotoGP, AMA, World of Outlaws and many more.


AHDRA celebrated its 34th year of drag racing in 2011 with a season that contained some of the most exciting championship title contests in the history of the sanction. AHDRA anticipates that the 2012 season will excel with even more of the excitement, energy, and adrenaline that can come only from this extreme sport. With sixteen different classes ranging from the 230-mph Top Fuel nitro methane class to the highly competitive ET class, racers have a wide range of competition available to them at AHDRA. For mor on AHDRA, visit us at

Mazda Raceway Laguna Seca Names Vicci as the Official Apparel Supplier
Friday, 29 April 2011 00:00

MONTEREY, CA (April 29, 2011) – A leader in technology and design, Vicci, has been named the official apparel provider at Mazda Raceway Laguna Seca for the 2011 and 2012 seasons.

Vicci outfits thousands of motorsport professionals all over the world. From NASCAR and Formula 1 to American Le Mans and MotoGP, Vicci’s custom performance apparel can be seen anywhere serious racing takes place.  A Micro-Dye process gives unlimited graphic opportunities and all garments are made using Vicci’s AirTech micro-fiber, performance fabrics, making Vicci apparel attractive and comfortable while on the track or watching from the stands.

“We are pleased to have been named the official apparel supplier for Mazda Raceway Laguna Seca.” said Allan Hermansen, president of Vicci. “As a premier custom apparel provider it was important to us to partner with the world-renowned facility that has similar business values as Vicci.”

For more than 53 years Mazda Raceway Laguna Seca has played host to a variety of world-class motorsport events and garnered international acclaim.  The 2011 racing schedule includes Ferrari Racing Days May 20-22, Grand-Am Rolex Sports Car Series July 9-10, Red Bull U.S. Grand Prix featuring MotoGP World Championship July 22-24, Rolex Monterey Motorsports Reunion Aug. 19-21, ModSpace American Le Mans Series Monterey presented by Patrón Sept. 16-18 and Porsche Rennsport Reunion IV Oct. 14-16.

To learn more about Vicci and its apparel please go to For more information about Mazda Raceway Laguna Seca visit


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